ADVANCED TYPOGRAPHY - PROJECT 2

21.05.19 - 04.06.19 (Week 8 - Week 10)
Catherine Starlie (0336261)
Advanced Typography
Project 2: The Troublemakers Manifesto: A Design Colloquium - Collateral


LECTURES

Lecture 8: -
21.05.19 (Week 8)

No lecture for this week.

Lecture 9: -
28.05.19 (Week 9)

No lecture for this week.

Lecture 10: -
04.06.19 (Week 10)

No lecture for this week due to Hari Raya holiday.


INSTRUCTIONS



PROJECT 2

Collateral: Poster, Badges, T-Shirt, Microsite

Even though I'm still having changes with the title & key artwork, I also kind of continuously worked with the provided information into it:
The Design School,
Taylor’s University
The Troublemakers Manifesto: A Design Colloquium

Open Public Lectures:
November 8, 2019
1030–1100 Ms Liew Pik-Svonn
1105–1135 Ms Ezrena Marwan
1140–1210 Mr Muthu Nedumaran

1400–1430 Ms Suzy Sulaiman
1435–1505 YB Ahmad Fahmi Fadzil
1525–1700 Panel discussion 

Lecture Theatre 12
Fig 1.1 First attempt
After getting some feedback, I went back to change it again.

Fig 1.2 Second attempt (With information)
After that, Mr. Vinod helped me with my work to make it more interesting.

Fig 1.3 Third attempt (with Mr. Vinod's help)
Mr. Vinod told me to decide where to put the "A Design Colloquium".

So I decided it together with what collaterals I wanted to make.
Fig 1.4.1 Final poster

Fig 1.4.2 Embedded PDF of Final Poster


Fig 1.4.3 Printed Poster
Fig 1.5 First attempt of collateral
After I got feedback from Mr. Vinod during the holiday (sorry for disturbing), I changed it. (Because Mr. Vinod only told about the badges, so I kind of confused either I should change the design of the shirt too or not).

Fig 1.6 Second attempt of collateral
Fig 1.7.1 Third attempt

Fig 1.7.2 Third attempt

Fig 1.7.3 Third attempt

Fig 1.7.4 Third attempt
I tried to ask some of my classmates about my design and this is what they chose for it.

Fig 1.8.1 Final attempt. (Left: badges, Right: T-Shirt)


Fig 1.8.2 Embedded PDF of T-Shirt


Fig 1.8.3 Embedded PDF of Badges


Fig 1.8.4 Printed badges
We were also told to do a microsite for this event and for the microsite, I made out a gif for the photo.

Fig 1.9 GIF for Microsite
Fig 1.10 Final Microsite
Fig 1.11 Embedded PDF of Microsite
Fig 1.12 Lay Out: Title & Key Artwork, Poster, T-Shirt, Badges, Microsite


Fig 1.13 Embedded PDF for Lay Out: Title & Key Artwork, Poster, T-Shirt, Badges, Microsite

Link to the microsite: https://troublemakermanifesto.000webhostapp.com

FEEDBACK

14.05.19 (Week 7)

General feedback: Mr. Vinod advised us to read more so we got bunch of ideas. 

Specific feedback: Mr. Shamsul told me that our project is not about poster, but title & key artwork, while Mr. Vinod said that the one that I showed to them somehow reminded him to an expression or a logo inside a comic, so maybe I could use that if I still wanted to used expression to express troublemaker.

21.05.19 (Week 8)

Specific feedback: At first, Mr. Vinod said it's okay, maybe I could change the arrangement of the words and I didn't need to use a whole page so it's the best to put the words together. After I changed it, Mr. Vinod said the words didn't have a flow or it only stayed like in one line and some words are hard to read. He also suggested me to try divided it into some columns and rows to put or arrange the letter one by one. After that, Mr. Vinod said it's better now and I'm getting there, he saw that I already arranged it by column and suggested me that I could arrange it by row too.

28.05.19 (Week 9)


Specific feedback: Mr. Vinod suggested me to try primary colors instead of using color like black because it represented more to death.

04.06.19 (Week 10)

Online feedback (Mr. Vinod): You need to make for badges minimum and design a package for it. Click the following link for example:

https://cheekentyang.blogspot.com/2018/11/advanced-typography-final-compilation.html?m=1


Scroll down.

11.06.19 (Week 11)

Specific feedback: Mr. Vinod told me to think about flat lay when I want to design my collateral, which also can present the title & key artwork. While Mr. Shamsul told me not to and change the 'ops'.

REFLECTIONS

EXPERIENCES

14.05.19 (Week 7)

It was kind of hard to find the images that I wanted to present the "Troublemakers". I even tried to have some inspiration by scrolling the seniors' works.

21.05.19 (Week 8)

I'm having a hard time and struggling with myself when I wanted to show it to Mr. Vinod (lmao, even the upperclassman saw it all).

28.05.19 (Week 9)

I knew that I didn't have color sense (something like that?) so every time when I wanted to change the color, I struggled with myself, asking for others feedback and so on.

OBSERVATIONS

14.05.19 (Week 7)

Even though our's and seniors' had a different title & key artwork, their works helped a lot.

21.05.19 (Week 8)

After seeing other people's progress, they made me wanted to change mine more.

28.05.19 (Week 9)

There is other people who also used their drawing instead of using the images online.

FINDINGS

14.05.19 (Week 7)

Everyone had different ideas and images to use on this works and it's interesting how they arranged and designed it.

21.05.19 (Week 8)

After struggling myself with all of those nervous and so on, Mr. Vinod first reaction was an "ok". O... kay?

28.05.19 (Week 9)

I thought that the lecturers kind of knew that I'm so argh with the colors? So they told me to stay and sit at the front to focus on it.


FURTHER READINGS

Basic Typography 01: Virtual Typography by Matthias Hillner


The medium and the message (p. 135-136)

Meaning from a message can be built around by using existing signals example like stars, they don't carry any meaning but they can carry a correlative position. Different with Marshall McLuhan's claim, the medium is different with the message. Meaning lives and stays in people's minds which was transmitted by using media.

Information overload (p. 155)

Usually people use digital data transmission is to reduce time delays, different with real time in computational terms where it's processing speeds. But by using digital communication, people was told to wait which made them not pleasurable because digital transmission needs process. Waiting time is important in communication because it allows people, audiences, or readers to understand the meaning and select the text elements.

Reference List: Hillner, M. (2009). Basic Typography 01: Virtual Typography. AVA Book Production Pte. Ltd., Singapore.

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